For this project, we were looking for an unobtrusive, yet distinctive typeface, which would allow us to add a playful, but important detail: since Christian and Daniela Gerges are both representing the brand with their respective areas of expertise, we wanted to give their individual “GERGES” a subtly different appearance. Thus, you can notice two alternatives of the “R” in the logotype.
Through intensive research, we found the right paper stock to design embossed business cards, which were produced by print specialists Herz & Co. The two doctors could choose their favorite color from a curated palette that we selected for their brand GERGES GERGES. The stationery, as a paraphrase of the white cube, provides a minimalist background for the colorful elements of the corporate design.