Why nobody wants to win this award
We created the Mental Load Award as the central element of the campaign. It can be awarded symbolically, as a sign of appreciation, to women who suffer from mental load. At the same time, the award is also a call to action to share the mental load equally. A prize that should become obsolete in the near future—thanks for nothing!
What is Emotional Labor?
As a platform for education and event announcements, we designed and launched the account @mental.load.award on Instagram, which provides comprehensive information with a straightforward tone and contemporary design. In addition, we produced a short explainer video, which can both be shared online or used as a brief introduction to the topic at lectures and workshops.